Winter is in full swing which means we have now entered peak jumper season. Whilst ugly Christmas jumpers are pretty much inescapable, it's classier Nordic knit cousin is a fabulously cosy and way less garish option for those who want to keep warm in style. This is a must-have item for both those into Scandinavian styling and the consistently cold.
The Origin of Nordic Knitwear
The traditional Nordic sweater features a wide decorative pattern around the neckline which is the same all the way around, meaning that you can wear it either way round and it wouldn't make a difference. It's named from the Icelandic lopapeysa from "Lopa" meaning wool and "peysa" translating to the sweater.
What are Nordic jumpers made from?
The real deal is always made from pure Icelandic wool with both inner and outer fibres that originate from sheep bred over 1000 years in sub-Arctic climates. There's nothing else quite like it in the world and anything manufactured else wear is considered a knockoff, the quality texture of the genuine product is both glossy and water resistant.
The Story behind the iconic Nordic pattern
You won't find many bright colours in these cuddly creations as the wool is mostly used in its natural hues: black, brown, grey and white. Although knitting came to Iceland in the mid-sixteenth century, this style of the jumper wasn't adopted until around the 1950's when they became an invented symbol of national identity following the countries' break away from Denmark. It's argued that the pattern draws inspiration from South American, Turkish and Swedish designs.
Norwegian variants of the Winter staple dates as far back as the 1500s and contribute to some of the most popular designs of the sweater to date. These versions of the Nordic sweater tend to be ever so slightly more colourful than their Icelandic counterparts. Two of the most renowned patterns attributed to this style are the setesdal lusekofte and the fana cardigan sweater.
Nordic Knitwear in Popular Culture
Nordic knit sweaters have been popular for Ski holidays since the 1930s. The 1950s saw the likes of Marilyn Monroe and Grace Kelly wearing these knit classic, right through the 1970s where Nordic knitwear became all the fashion for everyday winter wear.
Ingrid Bergman 1940s
The jumper was originally designed by Anna-Lisa Mannheimen around 1940 and the red edge pattern is a signature look from Swedish born actress Ingrid Bergman.
Grace Kelly 1960s
The ever so chic Princess, and one of the worlds all-time timeless style icons. Seen here in a simple Nordic design cardigan in the late 1960s.
Prince Charles 1980s
It’s not every day you call Charles for some style inspo, but this cardigan polo neck combination is a must-have look for winter in a look that screams James Bond ski holiday.
Amy Pond in Dr Who 2011
A modern take on the traditional jumper, and the beginning of the craze of wearing festive knitwear on Christmas day. Amy Pond from Dr Who pulls off a take on a traditional pattern from 1930s ski knitwear.
Nordic Knitwear We Love
Nowadays, Nordic and Scandinavian sweater fashions can be seen everywhere from the catwalk to the high street, and everywhere in between. Style them with a pair of high waisted jeans and a sturdy pair of winter boots and you'll have yourself the cosiest ever Winter outfit, ready to tackle the great outside or cuddle up with a book indoors.
Men's Nordic Jumper
The more traditional men's Nordic jumper isn’t just for a weekend of fishing in the icey scandi countryside, they are the perfect winter warmer and a staple wardrobe piece! Whatever era your style falls under, they are a go-to paired with classic wool-blend trousers and high top Converse for the ultimate daytime look.
The cosier cousin of the jumper, your cardigan can take any outfit a long way! Go for classic 1960s look and pair yours with a simple polo neck and high waisted capri pants, you can also dress this up for Christmas day and pair with a vintage dress, perfect after Christmas dinner and way too many glasses of Baileys...
The bolder the better when it comes to a non-traditional Nordic knit. Great for everyday wear and enough to brighten up anyone’s cold Monday morning. Pair with vintage Levis and ankle boots for a timelessly on trend look.
Inspired? Read more about the humble Christmas jumper on our ultimate guide and show off your purchased on Instasgram by tagging #beyondretro.
Blogger @livpurvis in one of our vintage Nordic Knits
Words Mary Costello
From season to season, leather is key to compleating your look. From top to toe, vintage leather is a go-to for investment pieces that steal the show! Here’s how we style three key leather pieces.
We all know about that Ross from Friends moment, so best to choose wisely when picking your pair of vintage leather trousers. This is an easy way to take on the leather trend whether you go for the straight leg, or wide-leg fit, both perfect with a vintage pussy-bow blouse or throw over an oversized knit when you want to stay chic, but half less than 10 minutes to get out the front door.
One thing we can never get enough of and is every bit necessary for your wardrobe, a vintage leather skirt is way more versatile than you think. It can act as a blank canvas for your outfit or win everyone over as a focus point. Try a rollneck and mini skirt for a chic 60s inspired look, alternatively why not go for a midi? This look is perfect with a puff sleeve 80s blouse for a statement look.
The perfect unisex leather! Originally a symbol of rebellion, the classic leather jacket has now got a reputation for being a must-have item, whatever your style. Whether you prefer the classic biker look inspired by the bad boys and girls of the 1950s, a long 1970s coat or your opting for a boxy 1990s piece, all you need to do is pair it with your favourite Levi's! It’s the vintage investment piece of your dreams, so check out our huge selection.
Feeling inspired? Finish off your look with denim, and discover our ultimate denim guide here.
We are proud to be hosting a very special sold-out Q&A event with journalist and author Lauren Bravo on her new book Breaking Up with Fast Fashion this January in our Bristol and Brighton stores!
We spoke to Lauren about her latest book, vintage shopping and how she sees the future of sustainability.
We talk about fast-fashion a lot; about why we encourage people to shop vintage, secondhand or sustainable alternatives, about what needs to change in the industry to make a lasting impact on the world around us...
We talk about fast-fashion a lot because it is a conversation worth having.
When the Rana Plaza factory collapse in Bangladesh, over 1,129 people were killed and the horrific working conditions of fast-fashion sweatshops came out of the dark; people were confronted with the consequences of their choice to shop fast-fashion, which was proven to be undeniably unethical.
We can not ignore fast-fashion. There are an estimated 40 million people who work in sweatshops across the world, and many of them face unsafe and unethical working conditions. These workers, of which 90% are women, face malnutrition due to low wages, unprotected exposure to toxic chemicals, sexual harassment, discrimination and forced overtime.
At Beyond Retro, we believe that there has to be a better way to produce clothes that fashion can be a force for good and a force for change.
As one of the world’s leading vintage retailers, we're proud to use our platform to lift the voices of brands and designers who are utilising fashion for a positive change.
Carry on reading to discover our hand-picked eco-friendly fashion designers and brands to look out for. And, remember, vintage clothing is inherently sustainable and you can shop our range of products online and in store.
Birdsong are a brand very close to our heart. They are friends of ours, and as a brand they promise no sweatshops and no photoshop, two principles we at Beyond Retro agree with. Their vow to not use photoshop points at a second issue in the fashion industry, being the way in which clothes are marketed towards women, promoting an unattainable standard of beauty.
Their brands mission statement reads: “Wearing our collection of original wardrobe staples is a protest in itself– against the fast nature of the fashion industry, against the obsessive pursuit of trends and against the systematic abuse of women in the production line".
Birdsong then, is certainly a brand that wears their morals on their sleeve. Birdsong make clothes for those who want to make a conscious choice to shop sustainable, and who want to rebel with their clothing.
Know The Origin
Know The Origin is an online brand with a commitment to sustainable practices. All their clothes are made in factories of which their design team have personally visited to ensure only excellent working conditions.
Diversity is also at the forefront of what Know The Orign does, and a scroll through their online store makes this clear. Their clothes are listed on the website featuring a diverse range of models, of all sizes and backgrounds, an unfortunate rarity in fashion.
Project Pico is an underwear brand with a purpose. Underwear is one of the most thrown-away items of clothing, contributing to the never-ending problem of stuff.
It can seem easy to head into a shop on the high street when you need a fresh pair of undies, but knowing that these items are made under less-than-ethical circumstances is hopefully enough to turn you off.
Instead of Primark, opt for Project Pico, who share the story of how their underwear is made, from sewing the cotton seeds to how the finished products make their way to the UK.
They offer an array of styles, from high waist knickers, to the full brief as well as trunks for men.
Matt and Nat
All the bags and accessories from this brand are made from vegan leather, a particular type called PU is used where possible as this is less harmful to the environment than the typical PVC. The linings of their products are made out of 100% recycled plastic bottles!
The brand has a close working relationship with the factories where their products are made, ensuring they qualify for the SA8000 standard certification which requires the fair treatment of garment workers.
ArmedAngels produce sustainable denim. All their jeans are made from sustainable materials, including organic wool, cotton and linen.
Important to note, their packaging is also all sustainable and completely recyclable!
Beaumont Organic is based in Manchester's Northern Quarter, producing self-described ‘contemporary conscious clothing’. They want to create clothing people are proud to be wearing and proud to feel associated with, they want to inspire change and pave the way for fashion to have a more sustainable future.
This brands message is much like our own, which is part of the reason we love them so much.
At the heart of Vildnis’ brand is the ethos to “change the fashion industry without changing your style”, and it follows through with its contemporary, Scandinavian-inspired design. Freedom, fairness, honesty, responsibility and protection of the environment are all part of the brands DNA.
We have been screaming from the roof-top about how the simple actions and the choices we make, such as, making the conscious decision to shop vintage and to shop sustainably can have a huge impact on the future.
Konodo is a brand that firmly believes in this, also. Based in North London, the brand trade fairly with factories in Nepal, China, Indonesia and Turkey which our frequently visited by designers and such. The brand works closely with the team of talented people who bring their ideas to life.
Mayamiko hand pick their textiles from local fabric markets in Malawi. They work with a cooperative of women traders to source the finest prints and they only source enough to produce a very limited number of pieces to ensure minimum waste.
Here Today Here Tomorrow
Here Today Here Tomorrow is a fair trade fashion label that has been committed to social and environmental values from the very start. At the heart of our collections is the consideration of ethical production, beautiful materials and contemporary design.
Words Chardonnay West
We absolutely LOVE a pair of dungarees at Beyond Retro. They are the most comfortable and versatile denim item you can own, and you definitely won’t regret investing in a pair. A good pair of vintage dungarees are a sure fire way to pull off a 90s inspired look in an instant.
We love to look back through the decades and pull inspiration on how to style our vintage finds, and the 90s is definitely the best place to start when it comes to dungarees. Check out our top 5 90s celebrity dungaree outfits!
Top 5 90s Celebrity Dungaree Outfits
1. Aaliyah in Tommy Hilfiger
A bonafide icon of the 90s, Aaliyah had one of the most inspirational styles of the decades. Her laid-back, cool looks had everyone trying to imitate her outfits. A big fan of Tommy, Aaliyah looks mega in these baggy, blue, Hilfiger dungarees with a simple white crop top, white socks and slides. Conveniently this look is also perfect for long summer days when it’s too hot for any kind of layers.
2. Britney Murphy’s Dungaree Dress
A ray of sunshine in a grey New York street, Britney Murphy’s applique embellished dungaree dress is a super cute and quirky twist on traditional dungarees. With strappy sandals and a baby pink vest, this is the perfect laid-back, low-key Saturday afternoon outfit.
3. Sarah Jessica Parker
Just when you think that dungarees couldn’t be any more 90s, this picture of SJP comes along. The hat, the blazer, the fresh-faced makeup; you can’t get more quintessentially 90s if you try. This over the top look is surprisingly great inspiration for a way to wear dungarees to work, by wearing them over a crisp white shirt, adding some cute black shoes and a blazer you have an office-appropriate outfit to wear again and again.
4. The Olsen Twins
The cutest style icons of the decade, Mary-Kate and Ashley are big dungaree outfit inspiration. Throw a vintage flannel shirt around your waist and pair with Doc Martens and you’re good to go; who new MK&A were such grunge style icons.
5. Jennifer Aniston
90s style icon JenAn has provided us with so much style inspiration it would be criminal to not include her on this list. Lest we forget the amount of women who were rocking ‘the Rachel’ haircut in the 90s, her power means she was probably one of the first influencers as we know them today. The simplest and probably most effective way to style dungarees, is a look that will take you through seasons and different occasions effortlessly. A printed tee and blue denim dungarees should be a staple look.
Shop our expertly selected range of vintage dungarees online and in-store, whether you’re after the classic full length, cropped vintage dungarees or a denim dungaree dress we’ve got you covered. After some more style inspiration? Check out our guide to 90s summer inspiration.
Words By Eloise Gendry
We’re already looking forward to long days in the park, the sweet smell of sunscreen and all the over-the-top wide-brim hats but thinking about all of those plastic pint-cups, the single-use food packaging from picnics and all the temptingly-cheap fast fashion makes us break into a sweat. As it starts to heat up and we start planning for summer fun it’s easy to let our habits slip and forget the impact our everyday lifestyle choices can have. We know we can’t solve every issue but we can all do our own small bit every day in the choices we make. So to get the summer vibes flowing and help you plan for the most fun-filled season of the year we’ve compiled a list of switches, steps and shopping choices you can make to make 2019 your most sustainable summer yet.
Practical Picnic Tips
Step away from the cling film and tin foil! Whilst a sandwich bag or two might not seem like the worst thing you could do, they are the type of single-use plastic that will take years and years to decompose and poison the environment. But don’t stress! You can still keep your sarnies safe without plastic. Try making a DIY beeswax food-wrap. They are reusable so you can use them throughout the summer but means you can ditch unnecessary packaging.
Bamboo cutlery sets
There’s nothing like a stroll around a food market or lunch in the park but disposable cutlery is a huuuuuge waste of resources. Invest in a chic set of reusable bamboo cutlery which you can keep in your bag and refuse the nasty plastic you’re offered. The more people who stop using it, the less profitable it is for the companies and they will stop buying them.
Metal straw set
An essential for sustainable living the whole year round; a metal straw will mean whether you’re in the pub, at the beach or at a festival you can feel good about your choices.
Sustainable Summer Skincare
Biodegradable Face Glitter
Of course a glamorous, glittery look is essential for festival season but most are made of plastic which, when washed off, adds to the micro-plastic pollution in our oceans. Opt for a more sustainable option and feel like a guilt-free, glittering goddess.
Face wipes are not only damaging to the planet when disposed but they’re bad for your skin too! Choose a more skin-loving and planet-loving option and go for a good face wash or reusable cotton rounds.
Being a sweaty-mess is not a strong look for summer but neither is the effect that aerosol cans have on the environment. Try out a natural, solid deodorant that is just as effective but kinder on your arms and kinder to the environment.
Upcycle Your Wardrobe
Everyone has that old pair of jeans that don’t quite fit right anymore or aren’t your style but linger in the back of your wardrobe. Summer is the perfect time to get creative and experiment with some DIY style. Take that old pair of jeans, that old maxi dress or an old tee-shirt and grab your scissors. By simply cutting off the hems you can revive your wardrobe in an instant and have a new summery wardrobe without spending anything. If you want some more upcycling inspo then check out our customization how-to’s!
No Waste No Regret
If you do decide to crop your jeans, jackets, dresses and tees then take the excess fabrics and turn them into a coordinating item for your outfit. For example, with a few simple stitches the denim from your jeans can be used to make a matching tote bag to go with your new denim shorts. There’s a world of possibilities to refresh your look!
Avoid Fast Fashion
When it comes to planning holidays or even what you’re going to wear to the park with friends it can be tempting to go for the super-cheap, low-quality fast fashion the high-street has to offer. Of course it can be difficult to avoid the convenience all together but by checking out your local charity shops and vintage stores you’ll be bound to find yourself something totally unique. To make life even easier we even offer next-day shipping on our website, so when you fall in love with a vintage gem and just can’t wait to wear it you don’t have to.
Work With What You’ve Got
When looking for new summer pieces, choose things that already work with what’s in your wardrobe. By buying less you save money and save the planet! It’s simple but a super effective way to help lessen your contribution to climate change.
Stay Cool In Vintage
Look for vintage hats and fans to keep your cool as it heats up. A good wide-brimmed boater, some cat-eye sunglasses and a vintage handheld fan will not only means you’ll be staying chilled but you’ll look chic AF whilst doing it.
Out & About
Hydrate! Hydrate! Hydrate!
One of the joys of summer is being able to be out in the sunshine all day, strolling through the streets, picnicing in the park and avoiding public transport at all costs. Whilst walking places is a more environmentally friendly way to get around you’ll need to stay hydrated- don’t forget a reusable bottle to keep filled up with water!
Refusing plastic bags when you go shopping is a simple witch which many of us have already begun to do naturally, but when the sun comes out you might not be carrying around the same big backpacks you were in the winter! Get yourself a cotton or net tote bag which you can fit neatly into your wicker summer bags and you’ll never be caught having to use plastic. Also a tote bag will double up nicely as a mini picnic blanket to sit on so you don’t get your white summer clothes dirty on those long picnic-in-the-park afternoons!
Every small step helps and the most seemingly-insignificant change can make a big impact when we all do it. If you’re after some summer wardrobe refreshment then shop our women’s summer shop or men’s summer shop online. Or if you want some more info on sustainability in fashion read about it here.
Mickey, Donald, Minnie, we can’t be the only ones who still have a soft spot for our childhood favourites? Whenever we find a box of vintage sweatshirts or dungarees, we always have our fingers crossed that we’ll pull out some super cute Disney emblazoned pieces.
A cartoon sweat is the perfect addition to any 90s inspired outfit. So it’s time to dig out your baby pics and recreate those incredible outfits. We’re not the only ones who can’t get enough of Disney clothing, the whole of the fashion industry seems to be totally obsessed! So check out our top Disney fashion moments...
Top 10 Disney Fashion Moments
1. Comme Des Garcons X Minnie Mouse
Designer Rei Kawakubo’s found a muse in Minnie Mouse for the CDG 2008 fall/winter collection and we have to say this fascinator alone is completely adorable!
2. Supreme X Mickey Mouse
What happens when you cross a streetwear Goliath with the biggest cartoon character in the world? Well, you get Supreme’s 2009 collaboration collection. Mickey took over classic styles like tees and hoodies, which sent fans into meltdown.
3. Annie Leibovitz Reimagines Scarlet Johansson As Cinderella
Known for her ethereal and otherworldly photography style, Annie Leibovitz created this enchanting imagery with superstar Johansson as Cinderella. She nailed the fairytale glamour.
4. Carine Roitfeld In Givenchy
The Met Gala is always a place to find the most diverse array of styles and in 2013 fashion royalty Carine showed her love for Disney. This Givenchy Bambi number is really cute, but in a totally goth way.
5. Zendaya As Cinderella
Another Met Gala look that blew us away from 2019, former Disney star Zendaya arrived looking regal in a dress that can only be described as Cinderella realness. Don’t forget you can see ALL of our favourite campy looks from this years' Met Gala here.
6. Disney X Opening Ceremony
Not only is this particularly adorable, but founders Humberto Leon and Carol Lim went all out for the Disney theme by taking over Disneylan’s ToonTown to stage the show. Avante-garde meets adorable AF, we love it!
7. Levi's X Mickey Mouse
When two icons collide you know it’s going to be good. Disney denim, what’s not to love?
8. Lindsay Lohan Becomes The Princesses
Disney provides us with a whole lot of Halloween costume inspiration, but Lindsay Lohan really went all out for her Cover shoot for Paper magazine in 2018. Along with Cinderella and Ariel, they recreated Snow White and Aurora’s iconic looks with a modern fashion spin.
9. Vogue Japan 2014
This super fun and quirky shoot is peak Disney. Over-the-top and a little cheeky this is the perfect cartoon editorial.
10. British Vogue 1991
The ultimate vintage Disney fashion throwback, this shoot from the early nineties is camp and cute in equal measures. Now where can we find a Daffy Duck cap?
Our Top Vintage Disney Picks
If you've caught the Disney fashion bug then head into store or check out our website to shop classic vintage Disney pieces and our own Reworked Vintage Disney. If you want get some more inspo then you can read up on our favourite camp fashion icons or get some 90s dungaree styling inspiration here.
Words By Eloise Gendry
As we head into the summer and approach the halfway mark of 2019 it's a good time to look back and celebrate our favourite vintage-inspired looks of the year. Whether your wardrobe looks like it was brought straight from the 60's or you like to experiment with era-themed styling there is something to inspire you all.
1. The Shell Suit Of Your Dreams
Starting strong... our warehouse team showing you how to rock an 80s shell suit. Go hard or go home right?
2. Sassy Seventies
A dreamy, bohemian, vintage inspired look perfect for summer. Grab yourself a patterned mini dress from our huge selection!
3. The Perfect Season Transition Outfit
Leandra Medine is a bonafide style guru and this 70s inspired look has us swoooooning. If you're looking for a way to jazz up your denim why not try a statement jacket.
4. Flares With Friends
The fitting rooms in our Bristol store are perfect for an impromptu catwalk to strut around in your new vintage finds.
5. Sorbet Pink Perfection
We just can't get enough of seventies inspired dressing for summer, another of our favourite looks- so chic and flattering for all.
6. Berlin Street-style Inspiration
Vintage-inspired normcore dressing isn't going anywhere, so get on board!
7. Dad On Holiday But Make It Fashion
Talking of normcore, dad-style, a member of our Brighton store shoes you how to make the trend work for warmer days! Shop our men's city break edit here.
8. Dramatic Glamour
One of our favourite Met Gala looks of this year, Lily Collins pulled out all the stops in this vintage-inspired frilled gown with 60s bouffant and makeup. Definitely one to recreate asap!
9. Rock 'n' Rolla
Coloured vintage jeans styled two ways. A simple but effective way to work your vintage pieces.
10. Suave Seventies
11. Disney Dreaming
We absolutely love this fun 90s style- the Mickey Mouse patch is just the icing on the cake. You can shop our selection of vintage Disney clothing here!
12. Denim Chic
Kendall Jenner rocking both the work-wear and double denim trends all in one go. We love this simple and chic 70s inspired look.
13. Mint Madness
A swingin' 60s look by one of our Dalston store team. Minty perfection! Don't forget you can shop all of our true vintage pieces by decade online!
14. Classic Cowboy
Last but by no means least, Lil Nas X has us all embracing yeehaw culture with his vintage-looking Western outfits. Even if you don't have a cowboy hat from Gucci you can still get some Wrangler on your booty by shopping our branded denim selection here.
Feeling inspired? Head over to our online store to find the freshest selection of vintage pieces hand-picked just for us; or if you want a little bit more style inspiration why not check out our blog where you can see how to wear double denim, how to do monochromatic dressing or read up on what fashion in the 1970s was like.
Words by Eloise Gendry
Imagine a world without Nike. It seems impossible, right? Nike is undoubtedly one of the most iconic brands, not just in sports, but in the WORLD. From it’s instantly recognisable logo to its iconic adverts, Nike is inimitable (even if some brands do try.) From Vintage Nike sweatshirts to vintage Nike Jackets, with such a rich history to mine for inspiration, here is our Ultimate Guide to Nike.
The History of Nike - 1962
The brand we all know and love as Nike, was originally called Blue Ribbon Sports and started in 1962. With only $1,200 in the bank, track and field coach at the University of Oregon - Bill Bowerman - started the brand which opened its first store in 1966, where they launched the Nike brand shoe in 1972.
After the stellar success of the trainer brand, Blue Ribbon Sports changed its name to Nike in 1978. The brand was named after the Greek goddess of Victory - it’s for this reason that it is pronounced ‘NY-KEE’, not ‘NYK’. (It's NY-KEE, ok? Got it?)
The now iconic swoosh logo was originally designed by a Penn State student as part of a competition, for which she won $35. The student was later given shares in the company after it’s huge success. (Not too shabby). Since its humble beginnings, the company has grown exponentially and continued to dominate in all areas of the industry whilst always being on the forefront of innovation.
When Was The First Nike Trainer Created? - 1972
Much to Bill Bowerman’s wife's’ dismay, the first Nike trainer was developed by pouring rubber into a household waffle iron. The texture was used to create a new kind of trainer sole that hadn’t been seen before. In 1972 the first prototype of the Waffle Racer trainer was developed.
It would go on to be nicknamed the ‘Moon Shoe’ and featured the Nike swoosh. In 1972 a cult classic the Cortez was also released, this was a huge development for the brand and was worn in both the Olympics in Mexico and by Tom Hanks in the iconic movie Forrest Gump. (Run Forrest, Run!)
When Was The Nike Sweatshirt released? - 1980
The original sweatshirt was invented by Benjamin Russell Jr., a football player in 1926. It began with the new idea for an all-cotton practice football jersey. The first Nike clothing came out in the 80s, meaning there are now loads of amazing vintage Nike sweatshirts to be found!
When Was The Nike Blazer Released? - 1973
In 1973 Nike launched a classic silhouette and started their decades long association with basketball, with the Nike Blazer. The ‘Iceman’, NBA player George Gervin, wore them (and looked pretty amazing), and their popularity began to rise and rise.
When Was The First Trainer With Air Pockets Made? - 1978
The first shoe with air pockets in its outer sole is developed and put out to market. This is a revolutionary step in the development of sports shoes.
The Nike Air Force 1 Is Created - 1982
All Nike trainers are iconic, but then there's the Air Force 1. Words cannot describe how big this shoe became, so we won’t try, just take in their beauty;
The simplicity, the versatility, the beauty.
Jumpman, Jumpman, Jumpman, that brand’s up to something - 1984
The first of the most coveted lines of trainers in the world is created. The Air Jordan 1 is designed for Michael Jordan and the infamous Jumpman logo is created. Referenced by everyone from Drake to Jay-Z, Rick Ross and Kanye, Michael Jordan and his Jumpman sneaker is a pivotal cultural reference within the world of hip hop and R’n’B.
This trainer was more than just the start of one of the most lucrative brand endorsements the world has ever seen, but also the centre of a controversy. It ended with Jordan paying a LOT of money to the NBA anytime he wore them on the court as they violated the ‘uniformity’ rule. Even though Jordan hasn’t played basketball professionally since 2003 it is reported he still makes $60m a year in Nike royalties. #Blessed.
The Iconic Air Max Are Born - 1987
Shoes and clothes can be a way to integrate within certain social groups or style tribes, the Air Max, however, transcends all of these groups. They've gone through many different stages of popularity, but are now firmly THE universal fashion trainer.
With brands such as Off-White bringing out their own Nike Air Max 97’s this trainer silhouette is as dynamic as the company it’s made by.
Let’s Do It - 1988
The Nike Slogan Just Do It has a somewhat morbid backstory which might change the way you see their next advert. Serial killer Gary Gilmore was killed by firing squad for his crimes after uttering his last words of ‘let’s do it’. The slogan was inspired by this and now lives on as one of the best pieces of marketing ever seen.
Oregon Opening - 1990
It's strange to think that until 1990 Nike didn’t have any of its own retail stores, but until they opened in downtown Portland this was the case. Nike stores such as ‘Nike Town’ in London’s Oxford Circus are infamous for their tech-led customer experiences and for being on the forefront of shaping consumer mindsets.
Nike Town - 1999
The largest Nike store in the world opens in London. It's still pretty mega.
SB - 2002
Nike decides to get in on the action of the growing market of skateboarding apparel after it’s rise in popularity in the late 90s. (Thanks The Offspring & Blink 182).
Conquering Converse - 2003
Nike buys Converse for a whopping $309 million. The classic Chuck Taylor trainer becomes a huge money maker for Nike and Converse go on to produce massive cultural events such as the One Star Hotel in London to launch the Converse One Star trainer.
Tycoons takeover - 2006
In 2006 Nike partner with Apple to launch Nike+ technology, a new beginning for technical sports developments.
Back To The Future - 2015
Nike developed a limited range of shoes inspired by the self-lacing boots in the 1989 film Back To The Future Part 2. They were auctioned off for charity.
Nothing Beats a LNDNR - 2018
In one of the most viral videos of the year, Nike creates an iconic piece of culture featuring some of the biggest names in sports, music, and TV. With music produced by Tone P and Mark Ronson, the 3-minute video features a range of British icons such as Skepta, Giggs, Jorja Smith, Michael Dappah, Harry Kane, Gareth Southgate and Mo Farrah.
The star-studded cast pokes fun at London stereotypes and in-jokes, “Peckham? What’s Wrong with Peckham?” in an uplifting piece sound-tracked by some of the biggest London grime artists.
Worn the world over, Nike is a juggernaut in the streetwear and sports apparel game. Famous for their celebrity collaborations and endorsements, throughout the years the brand has perfectly captured zeitgeists by casting some of the biggest names in pop culture as faces for their campaigns.
Serena Williams was at the centre of some controversy for her Nike all-in-one. She went on to be featured in Nike's latest 'Dream Crazier' advert.
Bella Hadid in Nike
Colin Kapernick was shunned by many football fans after he took a knee during the national anthem to protest racism and police brutality in the states.
Hailey Baldwin in her Adidas collaboration collection
Michael Jordan and Spike Lee for Nike in 1988
Not Just The Trainers
Of course the iconic shoe silhouettes will always be Nike's biggest export, however, they are also known for their sports clothing. Vintage Nike pieces make excellent wardrobe staples to see you through every season. A versatile vintage Nike jacket is one piece that you shouldn't be without. Take a look at some of our favourite styling inspiration:
Words By Eloise Gendry
Double denim, the Canadian tuxedo, whatever you want to call it - it’s a strong look. Often ridiculed, denim on denim a difficult trend to rock, but is actually a lot easier to pull off than you might think. The idea of wearing more than one piece of denim clothing might make you recoil in horror, and you recall that iconic photo of Justin Timberlake and Britney Spears.
However, lot has changed since then. If you’re feeling ready to experiment with your style, but don’t want to stray too far from your uniform of jeans, you don’t have to.
The double denim look has been around for years and undoubtedly will stick around, carefully treading the line between irony and tragedy, with brands such as MSGM, Bobby Abley, Off-White and Proenza Schouler sending denim-clad models down the runway at Fashion Week.
Kaia Gerber at Off-White
Pastel Denim Cowboy at Bobby Abley
Still overwhelmed? Do not fear! Here is the Beyond Retro guide to styling denim on denim to help you make the most of all your favourite vintage denim pieces.
How To Wear Denim On Denim
1. Match your denim tones and add a print.
By matching denim tones your outfit will have a sleek, put together look - almost like a dressed down suit. (Chic, yet casj). Add a bold printed shirt or top to instantly lift it, then add accessories in the same tones to create a sleek palette for an even more impactful look.
2. Throw A Denim Jacket Over Your Denim Skirt.
In the summer, a vintage denim mini skirt is an instant go-to and one of the most versatile pieces in your wardrobe. This is a really easy way to get into the denim on denim trend as it combines two pieces you probably already have in your wardrobe and you can pair it with any kind of top you like - be adventurous with a vintage scarf halterneck or keep it classic with a graphic tee. Super cute.
3. Try A Mix 'n' Match.
If you struggle to find pieces in a similar tone then go in a different direction and look out for patchwork denim pieces. This is a fun way to style denim on denim and will give you an effortless but fashion-forward look. (Cardi B anyone?)
4. Stick To Black Denim.
5. Get Crafty and Do Some DIY.
There's nothing like finding a totally unique piece, and DIY-ing some denim is the perfect opportunity. Get your Youtube tutorials at the ready and go crazy. Turn jackets into crop tops, jeans into shorts or even just fray the edges of your denim to make them match.
6. Look For Coloured Denim.
Create a fun and summery look by keeping your eye out for pastel pieces of denim that you can wear together to create a sugary sweet look. Mix and match different colours of pastel denim if you're feeling adventurous or wear with a simple vest or shirt.
7. Co-ordinate Your Summer Essentials.
A vintage denim shirt is one of the most versatile pieces of clothing you can own, and in the summer is a great option that will take you from sunny days to balmy nights. Match your shirt with a denim maxi skirt for a super summery look with Western vibes - giddy up!
7. Black 'n' Blue.
This trend is supposed to be super laid-back and easy-going so if you don't have matching pieces, don't worry. Mix blue jeans with a black denim jacket (or vice versa). Pair with your favourite vintage Doc Martens and you're set.
If you're feeling inspired you can shop our wide selection of vintage denim jeans, denim jackets, skirts and dresses. If you want some more inspo then read our blog on perfect denim jackets for summer.
After the hype around Bohemian Rhapsody it’s no surprise that an Elton John biopic has been announced. One of the most iconic figures in British music, Sir Elton John has inspired generations after him with both his music and his style. His stage outfits are instantly recognisable in the same way that his voice could not be confused for anyone but him.
So before we see Taron Egerton portray the living legend in Rocketman lets take a look at Elton John’s most iconic fashion moments.
Top 10 Elton John Looks
1973 - Winged Wonder
A truly iconic outfit, this all white, angelic get-up is an ethereal look. The oversized sunglasses are the perfect accessory to top it off - definitely inspiration from for the festival season.
1974 - Definitely Not Mellow Yellow
This in-your-face yellow stage outfit is exactly what you think of when you think of Elton; tight spandex, a plunging v-neck and massive white feather sleeves. YAS.
1975 - Home Run
This crystal covered costume made Elton’s performance at Dodgers Stadium in Los Angeles a memorable one. Harry Styles was even inspired to recreate this look for Halloween 2018, down to the tinted-lens square sunglasses.
1980 - Totally Quackers
Not one to shy away from wacky looks, Elton performed in Central Park, NYC in an inflatable Donald Duck outfit. Genius.
1984 - Shining Star
Elton John has always existed outside the realm of gender norms and in this bedazzled gown he makes a statement. The custom headpiece is also a show stealer.
1986- Shocking Pink
You would think the focus point of this outfit would be the bedazzled silver jacket, alas, it is the bright pink mohawk that our eyes are immediately drawn to.
1988 - Man Of Many Costumes
Dressed down in a simple black polo, Elton stands with a selection of his stage costumes showing the transformation that takes place in the dressing room.
1992 - Versace, Versace, Versace
At a Versace store opening in London in 1992, Elton poses with Donatella Versace in his iconic round sunglasses that became an integral part of his looks.
1997 - Never Outdone
For his 50th birthday party Elton John arrived dressed as an 18th century aristocrat. The bigger the hair, the closer to heaven, as they say; this hair is practically in the clouds.
His influence is boundless and of course the queen of outlandish stage costumes has taken a note or too from Elton John’s costume playbook.
Get The Look
Feeling inspired? We don't blame you. If you're read to upgrade your wardrobe and try something a little more flamboyant then look no further- here's our top Elton John inspired picks.
Gold Converse- £26.95
Red Patent Baker Boy- £18.00
Yellow Lens Round Sunglasses- £10.00
Long Sleeved Metallic Rainbow Shirt- £22.00
Floral Cropped Blazer- £25.00
Leather Platform Boots- £46.00
Diamante Resin Hoop Earrings- £10.00
If you can't get enough of the Elton John inspiration then head over to Pinterest. You can follow Beyond Retro and see our Rocketman inspired board where you can get inspired by his best looks and a curation of Elton-inspired vintage pieces from our website.
Words Eloise Gendry
Trends come and go but without fail, the first Monday in May is always one of the most fashionable days of the year. The most extravagant looks, celebrity gossip and endless memes, The Met Gala never fails to give us it all and this year was no different. This years theme and exhibition takes its name from the Susan Sontag essay titled Notes on ‘Camp’ and was co-hosted by Harry Styles.
Unlike previous themes, ‘camp’ is wide-open to a plethora of interpretations but the majority of the celebrities took to the red carpet in their most extravagant, feathery, glittery gowns; maybe the most obvious interpretation but we are HERE. FOR. IT. regardless. You may like minimalist fashion, have a simple-scandi aesthetic and have an aversion to any colour that isn’t black or white, but it is undeniable that the most OTT looks and outrageous gowns tend to be the ones that we remember. Camp sensibilities influence designers every season and can be seen in contemporary collections by everyone from Molly Goddard to Jeremy Scott for Moschino.
Here are our favourite looks from last night and our top camp fashion moments from history.
Charli XCX in Jean Paul Gaultier
Ryan Murphy in Chrisitan Siriano
Hari Nef in Gucci
Dev Hynes in Gucci
An actual angel from heaven here on earth, in Gucci, obviously.
Elizabeth Debicki in Salvatore Farragamo
Tracee Ellis Ross in Moschino
A true camp queen.
Naomi Campbell in Valentino
Lupita Nyong’o in Versace
Cardi B in Thom Browne
Cardi did not come to play, she fully embraced the over-the-top theme.
Michael Urie in Christian Siriano
Ezra Miller in Burberry
Give the makeup artist a round of applause.
Lizzo in Marc Jacobs
She's definitely got the juice.
Lena Waithe & Kerby Jean-Raymond
As per her Instagram caption Lena 'came to slay' and remind us that black drag queens invented camp.
Masters of Camp Through History
Of course, our Met invite was lost in the post but had we attended these are the masters of camp that we would have taken inspiration from.
Meadham Kirchhoff SS13 (and everything else in their back catalogue)
Anna Nicole Smith
Well that's it for this year's Met Gala all there is to do now is watch the memes roll in and wait for next years theme to be announced.
Words by Eloise Gendry