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We're Celebrating the 70s!

Posted on September 06 2013

On Friday the 13th of September we're celebrating the seventies in Soho! Throughout the day at our branch in Soho we'll be playing some of the decades best tunes and dressing-up for a photo-shoot on Carnaby Street. The photo-shoot is an open event, so everyone is welcome to come along in your seventies best and have your pic taken. Anyone who shows up on Friday in some seventies garb for the photo-shoot will automatically receive in-store discount for that day only. So why not grab a pair of flares and join us on Carnaby street for a bit of a group photo!resized carnaby Group photo on Carnaby Street in the 1970s Bell-bottoms, sequins and John Travolta’s thrusting hips encompass many a thing that made the seventies a memorable decade.  However, it wasn’t just disco that influenced the style of this period. At the beginning of the seventies influences from the hippy movement of the previous decade could still be seen in fashion, with softer ethnic influences still present in many designs. This style can be seen in the ethnic inspired and embroidered full-skirted dress by Bill Gibb from 1972.resized sat night fever 'Saturday Night Fever' 1977resized_bill_gibb_1972 (1) Dress by Bill Gibb circa 1972 As the decade progressed the glitz and glamour of Studio 54 and disco captured the public’s fashion sensibility. If it sparkled under a disco ball then it was time to strut across the dance floor. New York’s Studio 54 also captured the glamorous decadence of this part of the era, with celebrities such as Jerry Hall and Bianca Jagger embodying the sexy and flamboyant aesthetic. The motto, was definitely ‘the bigger the better’ from earrings to platforms, everything and anything was emphasised. On the other side of the Atlantic, London also glittered as an epicentre of glamour with designers such as Barbara Hulanicki (of Biba) creating perfect outfits for even the most dazzling cocktail parties.resized 46_studio_54-theredlist Studio 54 Punk fashion came hot on the heels of disco with bands such as the Ramones, the Clash, Talking heads and the Sex Pistols inspiring a whole new generation to spike their hair, rip their t-shirts and cover their clothing with shocking symbols and slogans of anarchy. Punk was equally inspired by BDSM and sexual fetish. Unusual adornments used to finish a look included, razor blades, chains, duck-tape and safety pins. During the seventies Vivienne Westwood and Malcom McLaren owned ‘Sex’, a shop on the King's Road that sold punk clothing.resized ramones good image The Ramonesresized westwoods-kings-road-shop-sex 'Sex' on The King's Road Fashion favourites of the seventies included, hot pants, platform shoes, flares and wrap dresses. The mini skirt was to the sixties what hot pants were to the seventies. Hot pants were as equally revealing as the mini skirt while providing freedom of movement to roller skate, dance and fight crime (as Charlie’s Angels demonstrated throughout the decade!).resizedangels Charlie's Angels The concept of 'personal style' was created by the anti-fashion movement in the early seventies. It combined vintage clothing from previous decades with military garb and cheaper store bought garments to create a personal style. Towards the end of the seventies those known as the 'fashion forward set' were more known for their individuality rather than for wearing the latest fashion items. Glam rock was also a phenomenon that developed throughout the seventies, appealing to the androgynous trend of the seventies. Seen especially in 1972 when David Bowie introduced his alter ego, Ziggy Stardust, to the world. The exaggerated gender-neutral look was completed with larger-than-life make-up and glittering bodysuits. Style icons of the decade (of which there were many!) included, Farah Fawcett, Grace Jones, Bianca Jagger, John Travolta, Faye Dunaway and Debbie Harry.resized Ziggy-Stardust-the-70s-12460498-228-393 David Bowie as Ziggy Stardustresized grace jones Grace Jones at Studio 54resized jerry hall Jerry Hall