The new decade is bringing exciting things for all of us, and our first big news of the year? We've just launched our brand new collaboration with Urban Outfitters!
This exclusive upcycled menswear collection is now available online and in their flagship stores in London (Oxford St & Shoreditch), Paris and Milan.
Every piece from our new collaboration is 100% recycled and 100% unique! We looked back at some key influences from the 90s skate scene to create the perfect collection. Our reworked collection stands alongside Urban Outfitters on-trend pieces, and their own upcycled Urban Renew collection, giving even more sustainable shopping choices!
Each vintage and second-hand item has been upcycled, recycled and recreated into an item bang on trend for this season, all with sustainability our key factor throughout! Because who doesn't love looking good AND reducing their carbon footprint?
With our Creative Director Steven Bethell saying "We're proud to continue to innovate and challenge ourselves in 2020, and we're thrilled to start the year in such an exciting project. As the original trailblazers in the vintage world, we are excited to work with more brands such as Urban Outfitters to become lead innovators of the circular economy".
Here's a look at our favourite pieces from this collection:
We couldn't be more excited about our new venture, following on from our recent innovative partnership with the Converse Renew 70 Denim Project, which recycled old denim provided by Beyond Retro into a classic denim Converse, changing the way we think about, and use, discard materials on a global scale.
Shop the full UO x BR collection online, or head into one of Urban Outfitters flagship stores!
Want to find out more about our upcycled LABEL collection? Read our full history here.