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Posted on April 15 2014

Prom is fast becoming a highly anticipated date in school and college calendars, notably it marks the end of exams, but it is possibly the last time many students will see their class mates, so inevitably, they want to go out in style.


This once all American tradition has swept the UK and now the PROM DRESS is must-have for a lot of 16-21 year old girls so getting it right is vital.

On Thursday 24th April our Brick Lane flagship will be party-ready with over 200 stunning dresses from 1930s fairy-tale princesses to 90s silk slips and everything in between, along with a a variety of hair accessories, footwear and bags, to ensure every outfit is complete.

We are offering the assistance of our expert team to help shoppers find the perfect prom attire to suit every style, and of course every budget; having opened the OUTLET shop-in-shop this week within the Brick Lane store, there will be plenty of amazing vintage with up to 70% off. We totally understand that students don’t have much cash to flash but believe you don’t need to spend a fortune to look a million dollars. We are here to help.

Shoppers will be able to walk away with dresses from as little as £18, shoes from just £10 and bags from £7, there is definitely the ability to put together a winning outfit for under £50. Each piece is one of a kind so there will be no danger of turning up in the same thing as anyone else either. Now that’s something no potential prom King or Queen ever wants to face!

This is not just one for the girls either. Gentlemen will be able to find a wide assortment of bow ties, braces, shirts, waistcoats, jackets and trousers to create a look unique to their personal style.

But it doesn't stop there... oh no. As a special treat we have opened up our archive to bring a selection of possibly the most outstanding pieces we have ever seen. These beauties will be displayed alongside their historical information carefully selected by our very own Archive Manager, and whilst you marvel at their elegance and charm these treasures will also be available to buy on request.

Join us for drinks and live DJ from 6pm-8pm, the pre-prom party if you like, the best bit? You don’t have to be a school, college or university leaver to join us. This event is open to everyone and free to attend.


Thursday 24th April. 6PM-8PM

110-112 Cheshire Street London. E2 6EJ