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Positive Fashion: Was This The Most Sustainable Fashion Month Yet?

Posted on September 27 2019

Fashion Month has changed. 

Fashion Month once used to illicit images of Glamazons hailing cabs, sipping black coffee from disposable coffee cups and wearing a plethy of throw-away-fashion. From New York To Paris, London to Milan, it was always the same, 

There seems to have been a pendulum shift as of late, in which the common subconscious shared by the fashion community has switched on to bigger issues. 

Issues of, for example, a little thing called climate change. 

In the wake of the Climate Strike we attended last week, Beyond Retro is overjoyed the fashion world is becoming a little more conscious.

To celebrate, we have compiled a list of our favourite moments from the past fashion month - moments that made us rejoice, moments that made us laugh, moments that gave us hope - so that you can enjoy them with us.

Dior Replanted 164 Shoes Used In Paris Fashion Show

Dior opened Paris Fashion Week, exhibiting it's 2020 collection in a temporary grove comprising of 164 trees. Using such a large amount of trees for a 10-minute fashion show might not sound eco-friendly, but Dior has vowed to plant each of them in sustainability projects around Paris. This will enable them to continue growing in a natural environment. 

The trees came from nurseries in France, Germany and Italy and were tagged with the stories of their origins and explanations as to where they would be replanted after the show. The collection was certainly inspired by the natural world, featuring garments covered in botanical prints and florals. 

Many of the models also wore their hair in plaited braids, a hairstyle commonly associated with the 16-year-old Swedish environmentalist, Greta Thunberg. 

Dior at Paris Fashion Week.

Gucci’s Carbon-Neutral Vow

The fashion industry is, evidently, beginning to address its role in the climate crisis and this has reached its crux in Gucci's vow to go carbon-neutral.

Gucci's new strategy, which covers everything from its supply chains to fashion shows, is comprised of a mixture of minimization and straight out elimination.

"The more time that goes by, the more reports from the scientists are clear - the planet has gone too far", chief executive of Gucci Marco Bizzarri told the Guardian last week.

Gucci is already making a positive impact on the fashion landscape - for its SS20 collection, shown for Milan Fashion Week, the set of the show will be used in the brand's shop windows. 

Gucci at Milan Fashion Week. 

The Green Carpet Fashion Awards in Milan

Milan's Fashion Week closed last Sunday with a party held to celebrate the industry's new engagement with sustainability, climate change, and social responsibility. 

Some memorable mentions of the night included Prada's Lorenzo Bertelli presenting an award to volunteer divers from Healthy Seas, a business devoted to cleaning the oceans from derelict plastic fishing nets and waste littering the waters, after announcing that Prada would launch a project called Prada Re-Nylon, a line of bags and backpacks made from the same plastic littering our oceans. 

The attendees also walked a sustainable floral green carpet made from recycled plastic.

Anna Wintour at The Green Carpet Fashion Awards.

Institute of Positive Fashion

The British Fashion council focused on a Positive Fashion initiative this London Fashion Week, providing a platform on which to celebrate designers and brands making a positive change.

Positive Fashion is led by 3 pillars: sustainability, equality, and diversity, craftsmanship and community. 

The British Fashion Council hopes that the Institue of Positive Fashion will accelerate progress made in all areas of suitability that will be impactful and lasting, by creating educational programs and campaigns aimed at both industry and the public. We love to see it!

London Fashion Week embraced sustainability, inclusivity and all other lovely things with its Positive Fashion exhibition, our inspiration behind this article.

The exhibition celebrates creativity, community, and diversity, something the fashion industry at large is beginning to celebrate more too. 

Extinction Rebellion at London Fashion Week. 

Stella McCartney

You can't talk about suistanability in fashion without talking about Stella McCartney. No other designer nor brand has tackled the sustainability issue as much as she. 

Stella McCartney made the vow at 12 to never use leather, fur or feathers in her work, opting instead for materials such as: mushroom leather, bioengineered spider silk and recycled ocean plastics. 

It is no surprise then, that she received the Groundbreaker Award at the Green Carpet Awards. 

In her speech, she went through those personal reasons which made her embrace a responsible lifestyle. “I was brought up a vegetarian in the countryside by two socially conscious parents,” she said. She went on to urge the fashion community to share its knowledge and experiences: “Sustainability is today a global open workshop, an ongoing process propelled forward by trials and errors. The definitive solutions have yet to come—that’s why the conversation has to be circular, with as many players as possible taking part in the debate.”

Stella McCartney SS20 collection. 

 To discover more sustainable news, read our Guide to Sustainability and Self-Care for Autumn and don't forget that shopping second-hand is one of the simplest ways to reduce your carbon footprint.

Words Chardonnay West