“Florals, for Spring? Groundbreaking.”
The wardrobe cliche that is floral prints for sunnier weather was put best, and most sarcastically, by the oracle Miranda Priestly in the 2006 film, The Devil Wears Prada. Florals in spring and summer is certainly not a new idea, and the bloom of floral fashion that comes with the seasons seems unavoidable.
Floral fashion should not be avoided, however, especially in these uncertain times in which days start off with sunshine and cheer yet by afternoon skies have turned grey. It can seem all too tempting to reach for the darkest items in your wardrobe, make like the British summertime and hide, but we resolve to put on a happy face!
After a slow start to Summer, we must rely on our wardrobes to put us in a sunnier mood. We should dress for the weather we want, not the weather we have!
Always here for you, we at Beyond Retro have created this comprehensive rundown of the trend that will never go out of style. Starting with its runway origins, and the ways in which you can get the look.
On The Runway
The collections this past SS19 saw blooms and blossoms flourish on the catwalk. Designers from Molly Goddard to Louis Vuitton trotted floral prints out, proving that there's a floral for everyone.
Molly Goddard’s picturesque collection seemed made for a holiday in Spain, which is exactly where we wish to wear the floral trend. Bold and warm floral prints were paired with muted neutrals, a look that defined the British designers collection, as seen below. If you’re feeling inspired by this, might we suggest trying the look for yourself? Think khaki green skirts on the bottom with vibrant floral hues on the top.
Louis Vuitton saw creative director Nicolas Ghesquiere take a more masculine approach to the trend, creating a delightful combination using the delicacy of floral prints contrasted with tough workwear silhouettes. One look we were particularly thrilled by saw a pair of dungarees decorated in peachy rose print.
The floral trend was all over the runway this past season. Designer Peter Dundas debuted a collection with a definite tropical flavour, showing lush florals and jungle prints and Ronald van der Kemp produced an 80s inspired floral collection. The fields of florals are endless, proving once again, there really is a floral for everyone.
How To Wear Floral Prints
Trying out a trend for yourself can be intimidating, especially when you’ve only seen it on the runway. But fear not, we’re here to show you all the ways in which you can incorporate the floral trend into your summer wardrobe!
1980s Does Floral
Ronald van der Kemp launched his label five years ago. He works with overstock, deadstock and leftovers. Clearly, then, a designer after our own heart! His most recent SS19 collection saw a 1980s inspired floral collection, with hot pink and black floral jacquard prints with fringe and raw hems. You can don this look yourself with a vintage 1980s dress! Bianca Jagger eat your heart out!
If your favourite summertime hangout is the beach, then perhaps this floral print is the one for you. Hawaii is the destination and surfer-girl hibiscus prints are in! Alexa Chung channeled surfer girls worldwide for her collection, demonstrating how much she loves this floral pattern by applying it head to toe in a light silk fabric.
Alexa Chung SS19.
If your wardrobe leans towards a louder, can’t-miss it energy, then this is how we recommend you wear your floral prints this Summer! Seen on the runway of Versace, the infamous Italian fashion haus took polished floral prints and layered them with primary bright colours and animal print. Take inspiration from this and pair the florals in your wardrobe with a clashing animal print for a statement look, perfect for festival season.
If you’re inclined to go full feminine this summer, then the tapestry-esque pieces that paraded the catwalk of Dries Van Noten will be a perfect starting point. Girlish prints and embellishments in all manner of arrangements are perfect for creating this look, as is a longer length silhouette.
Dries Van Noten SS19.
One of The Boys
Boys tend to shy away from floral prints, branding them as feminine, but as Harry Styles showed us, this need not be the case! When styled correctly, floral prints can be carried in a variety of ways, from skater boy to dapper gentleman. Marni’s SS19 collection saw a dynamic range of floral prints come down the runway. We recommend a Hawaiin shirt for a laid-back summer look.