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New Age Sportswear

Posted on January 25 2015

Think your old Kappa tracksuit is destined to gather moth balls? Think again. We’re in the midst of a new age for retro sports gear so we took a peek at our crystal ball for 2015 and can reveal sportswear comebacks and throwbacks galore. Get your kicks ready and look out for the likes of Champion, Ellesse and Fila- they’re hot property right now!

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Shop 90s

Flashback to Kate Moss for Tommy Hilfiger - those red high-waist hot-pants with the cropped white Hilfiger tee and the oversize printed jacket. Or perhaps you're a little more Mel C in her Spice Girls days, circa 1996 - think scrunchies and popper-studded bottoms. Or else, are DJ Jazzy Jeff & The Fresh Prince more your thing?

Kate Moss https://uk.pinterest.com/pin/323344448221412454/  

For all the goss we caught up with our menswear expert from the product department, Kevin Soar. We chat 90s gear and Champion’s comeback…

‘A new generation of UK youth has embraced the brand and Tumblr is awash with Champion sweats, socks and track pants teamed with the usual Reebok Classics or Adidas Superstars. These brands were killing it in the 90’s, rocked by Hip Hop heads in the Bronx and UK garage kids in Bromley alike’

branded-streetwear-scan-11 Photo for Beyond Retro by Meike Linthorst
Styled by Naomi Rowland  

‘What makes the popularity of Champion is the brand’s simplicity. The cuts are comfy, generous to those of us not inclined to a jog and timeless. The simple ‘C’ logo appeals to those that like to flash a cheeky bit of branding as well as those that fancy a bit of basic non-showy sportswear’

2 Vice featuring Beyond Retro, March 2014  

Words: Hannah Wilkinson and Vicky Smith

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