In the UK 11 million items of clothing end up in landfill every week... that's 18 items a second! To help combat this crazy figure, we're working with London based Eco-fashion campaign #LoveNotLandfill and have placed clothing banks in our London stores to encourage you to recycle your clothes, not to bin them.
What is Love Not Landfill?
Love Not Landfill is a campaign which aims to encourage Londoners to put their unwanted clothes into clothes banks, donate to charity, swap them, borrow them and shop second-hand. Young people in the UK buy a crazy 4.1 million items of clothes every week just to keep up with the ever-changing fast fashion trends all over the high street. But whilst you’re new jeans are on trend for less than 6 weeks, what do you do with them when you don't want them? A whopping 35 million items are then thrown in the bin every year by trend-led 16-24-year-olds, that’s basically enough to wrap around the globe… twice.
Co-funded by the EU and the London Waste and Recycling Board, the #LoveNotLandfill campaign is here to educate and encourage Londoners to recycle!
We’re lucky enough to be a part of this incredible campaign, and as mutual believers in recycling and sustainability, it’s a match made in recycling heaven! We have clothes bin in our Soho store, Dalston store and soon to be Cheshire Street store. Not only this, our Dalston store is now home to a limited-edition clothes bank, redesigned by anonymous street artist Bambi, often dubbed as the female Banksy. The image is Bambi’s characteristically tongue-in-cheek way of encouraging people to use the clothes banks. Bambi says, “I think people will be shocked how many clothes end up in a landfill.... Someone else may love the clothes you no longer want.”
What clothes can you recycle?
You can recycle pretty much anything, no matter what from your old knickers, a stained t-shirt and even your old shoes, every piece of fabric have the potential to be recycled and reused. By using the Love Not Landfill banks you’re helping to give your clothes a second life, making sure they don’t go to waste by allowing others to continue to love them!
So why not recycle your unwanted clothes in the Love Not Landfill banks and don’t forget to #LoveNotLandfill on Instagram when you’re spreading the news that you’ve just recycled, and treat yourself to some eco-friendly shopping in store!