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LFW Day 1 | Show of the day: Fam Irvoll

Posted on February 18 2012

Situated at the mesmerizing Freemasons Hall, Vauxhall Fashion Scout always promises the most exciting and innovative of young talent.  The campaign has propelled new designers into superstardom, with designers such as Peter Pilotti, Eudon Choi, David Koma and William Tempest. And we predict similar big things to happen for this young lady... Fam Irvoll is a Norwegian designer based in London and quickly become part of the renowned alumni at Central St. Martins. Known for her fun, frivolous designs, her “Monster Mash” show for AW12 promised to be louder and prouder and with eclectic types such as Pandemoniaon the front row, we knew she wouldn't disappoint.  It hit off with a bang when the familiar tune of Ghostbusters came on and the whole audience grinned from ear to ear. The first model stood at the end of the runway in a bright yellow sweater, dancing animatedly to the familiar beat.  Then came the clothes. The collection was surprisingly wearable, with blazers and blouses paired together and topped off with customized creepers from Village Underground.  The garish prints were set off with sweet pastel shades and some beautifully made chiffon dresses. Models lower faces were covered with cardboard lips, large and colourful in pop art fashion that were revealed to be held in place with neon coloured bubblegum.  This acid house, harajuko mosterball ended with the CUTEST mini-me models who bopped down the catwalk in the same whimsical prints but on onesies, knitwear and wellies.  Why couldn't we have looked that cool when we were young?!
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