This Halloween we're celebrating the art of dressing up by offering 20% off all purchases, both in-store and online, for those attending Sink The Pink's annual Halloween ball on 21st October. Take your ticket into one of our stores or enter the code from the official email online and bag yourself some goodies in time to party!
Whilst organising this surprise for our dragulous customers we had the chance to ask Amy, Glyn and Tim about what exactly goes into making the perfect Halloween drag look as well as all things spooky. Hopefully, this will give our more outrageous customers to gather inspiration for their costumes before the 31st suddenly knocks on our front door asking for candy.
Hey, Sink The Pink, what makes a great Halloween costume?
Well, as always at Sink The Pink, it’s about being an individual and living your look. Off the shelf "sexy ghost" costumes can F off! We have always loved Beyond Retro for one-off finds, especially around Halloween as you guys seem to get out all the best (read: weirdest and most random) stock from your archives. Sequinned showgirl costumes with the dancers' name sewed into the label, I always love imagining the history and life of each piece. I think creating a back story with a twist can help inspire a Halloween look, as well as recycling and upcycling random stuff you find in your recycling bin or charity shops. An old washing powder box really can make an amazing military drag hat!
Why do you think there's such a strong connection between Halloween and drag?
Halloween is like drag Christmas!
It’s the one day a year everyone else catches up with us and joins the dressing up club. Think about the most fun nights you've had: I bet they involved dressing up and fabulous outfits, sitting on the tube in a crazy look on Halloween and peeking around at fellow werewolves, bloodied brides, drag aliens. It’s the dream. Life would be so much more interesting and fabulous if we all expressed ourselves in this way all year round!
What are you most excited for at the STP Halloween ball this year?
Sink The Pinkers always go the extra mile with their looks. None of that box fresh Smiffys vibes. We love looking into the crowd and seeing the pure joy and love that has gone into DIY homemade outfits, the shitter the better really. We have got LOTS of treats in store this Halloween and we're taking over a brand new venue.
What's your favourite Halloween costume you've ever put together?
I'm personally a big fan of the challenge of spending as little as possible on a look. One year I made a pizza box into a dress and it went down a treat.
What inspires your Halloween looks?
The stubbornness of not wanting to look like everyone else. Our Halloween idol is our year-round goth-drag-goddess Rodent Decay, she lives brand Halloween 24/7. If we could all channel 1% of Rodent on Halloween we'd be taking a step in the right direction!
What would you say is the best bit of Halloween?
Getting ready with friends, planning the most ridiculous look possible, travelling on any kind of public transport and enjoying seeing other Halloween treats. Having pictures in silly places in silly costumes. Being really silly and feeling like a big child basically!
How long does it usually take you to prepare your Halloween costume?
Me, personally seconds, like with the pizza box thing. I have never had much more time than a few seconds to get ready at STP, as it’s always last minute manic setting up the club. I had a bit more time at the last Sink The Pink and I'd made a big bird costume, padded his feet with crap from my recycling bin, and sewed yellow faux fur bits all over it, it was pretty badly made and I covered everyone I hugged in yellow fluff, but it was sooo much fun!
How much time do you set aside for getting ready on the night? Any spooky getting ready rituals?
One year we did a party on a roof in Hackney and we spent the whole day getting ready at mine. We had lots of random human-sized teeth and toothpaste costumes that someone had been chucking out that we inherited and we filmed ourselves dancing with them in my old house in London Fields; with pumpkins and my black cat Moon Cat watching over the whole ritual! I think I went as polka dot Bitchenstein that year!
Do you stick to one look every year or are there multiple outfit changes?
Most Sink The Pinkers turn up with at least three looks in their drag bag. Partly cos it gets so hot and partly cos we're massive show-offs. Usually, the outfit is tiny, but the drag bag is huge. We are like the reverse of Mary Poppins bag!
What’s the best drag Halloween look you’ve ever seen?
I think go to @isSheHungry or @LukeyLah’s Instagram feeds for pure Halloween inspiration and awe. Incredible artists.
What do you do with your Halloween outfit once the night is over?
I chuck everything into the STP "Glitter My Shitter" area, I'd always rather see my old costumes on others than have them taking up space at home. I rarely keep any looks!
Group outfits: yay or nay?
What are your top tips for creating an iconic Halloween costume?
Be you, be silly, consider comfort (I would never have said this years ago but a shoe you can dance in is a game changer). Incorporate a bumbag so you don't lose your shit. Don't be off the peg and obvious. Get creative, have a crafternoon with cake and your favourite friends a few weeks before. If you love wearing it, you will have the funnest night in it and that is all that matters!
What are your favourite looks for this year?
I think our Christmas panto looks by Gemma Banks were next level. Being able to work with a proper costume designer of Gemma’s calibre was a game changer for us. She makes drag dreams come true!
Check our Sink The Pinkers in their homemade costumes!
Eppie Conrad in her iconic Lidl look
Finn Love, queen of DIY ruffs
Glyn Fussell, Louie Banks and Annie Pics