Today we are opening a brand spankin' new store in Gothenburg! In partnership with uber-cool brand Weekday, we are bringing an Aladdin's cave of vintage delights to this trendy district. Oh, and there may be a delightful opening party to boot! Well, any excuse.
It's no secret that the Swedes are having something of a sartorial moment. Scandi-style is hot property and with a history of icons, not forgetting our fave band ABBA, it's the perfect place for us to open our 5th Swedish store! It's time to spread our love of vintage even further.
Setting up shop on the top floor of Weekday at Kungsgatan 46, today we launch our hand-picked vintage delights with a rock 'n' roll personality; couple this with the urban style of Weekday within a contemporary space and you've got a winning combination with an unexpected edge. All under one roof.
Stay tuned for post-party pics.