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Get The Look | The Mermaid Parade

Posted on July 01 2011

If you’ve been in-store recently you’ll no doubt have notice the fabulous work our Visual Merchandising team have done in recreating the Coney Island Mermaid Parade, so now it’s time to get the look online. The feel for our guide is one that mixes classic nautical pieces with standout sequinned items in pastel shades for a seaside-meets-mermaid lagoon show-stopping look on the beach, during the day and at night.


Our beach look mixes different vintage eras, with this '90s navy one piece swimsuit with white waistband and gold button detail, an ‘80s pastel green bolero and a ‘60s-inspired floral swim hat. Complete your look with this large ‘80s straw bag, the perfect summer accessory.

Our men’s beach look is kept simple with a clear palette of blues; the striped vest gives a gentle nod to Victorian swimwear and the shorts are perfect in keeping with our theme.


For a spectacular outfit in keeping with the parade’s theme of underwater mermaids and sea creatures, our day look is one that’ll have the locals wondering whether you’re part of the day’s events. Match the colours on display by wearing this cute novelty fish-print cut-off vest, high enough to reveal the beautiful gold button detailing of this high-waisted blue and white striped skirt. Throw on this green and blue summer print sequined jacket as the parade draws to a close, and accessorize with this large striped sun hat in coral and sage green along with this sailing boat print shoulder bag to really stand out! Our day outfit for the guys strays slightly from the usual mix of blues, with the introduction of a strong red zip with contrasting white and navy shoulder ‘70s polo shirt. Paired with some smart blue shorts, this ensemble is perfect for a full-on seaside nautical look.


This sumptuous evening gown will truly dazzle the crowd at the parade’s after party. The cut off shoulder and floor length style adds a sexy feel to this beautiful eye catching number. Let the moon reflect and illuminate the hundreds of beautiful sequins that cover this dress, as you sip on cocktails and recall the day’s events on the sun deck of your Coney Island host’s holiday home. Accessorize with a matching aqua turban and clutch. Our men’s evening look mixes casual with military uniform - a smart navy shirt paired with vintage sailor trousers with anchor buttons, topped off by this amazing ‘50s vintage cardigan with white stripes and button detail.