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Denim Daze

Posted on March 13 2015

This season we pay homage to the nostalgia, romance and durability of vintage denim. It ain’t just for weekend painting these days so rip up the rule book and don some uber cool threads which harp back to the Levi’s days of yore. Look how totally rad it looks…

Shop Denim Daze

Blog denim Photographer: Molly Bridger Model: M&PModels    

If you haven’t already seen Levi’s infamous ‘Launderette’ ad from 1985, head to Youtube now and remember the 1950s American stonewash 501s with steamy frontman Nick Kamen to a soundtrack of Marvin Gaye. Next Pinterest stalk our beb Jane Birkin and watch James Dean in Rebel without a Cause. Now that should get you in the mood for the coolest garb known to man.

Blog denim2 Photographer: Molly Bridger Model: M&PModels  

What a journey this fuss-free fabric of choice has been on. Take the humble dungaree, once reserved for navy sailors strutting around the deck circa 1500 and now a face of youthful cool with a rebellious must-have status. Levi’s Strausee created a strong style of workers pants with rivets in 1851 that was quickly adopted by coal miners. From Californian mines to WW1 factories to the runway and our everyday wardrobe, denim has had one hell of a revamp.

Blog Denim 4 Photographer: Molly Bridger Model: M&PModels  

Update your collection of vintage beauties with 70s co-ords or laid back Levi’s. Think shirt dresses, cool collars, classic cuts and awkward cut offs. We are team blue.

Words by Hannah Wilkinson

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