The Wild West has been (quite drastically) re-imagined for the Internet generation this summer. Everywhere you look, you will see cowboy hats and cowboy boots, and the streets of London are no exception.
Exactly when our obsession with cowboys began is unclear. Are we nostalgic for the Noughties western looks of the likes of Lil Kim and Mary J Blige? Is it the mainstream success of transgressive country artists like Kacey Musgraves? Was it the little boy who yodeled in WalMart? Either way, it’s a subversive trend that takes an aesthetic traditionally dominated by white men, and we are so here for it. Carry on reading for our favourite five ways to wear Yee-Haw chic, and to learn a little more about the unique politics of the trend.
How To Wear The Cowboy Trend
1. Western Workwear
The cool winds of Autumn are close, which means that it’s back to work and back to school for a lot of us. Fear not though, as the Yee-Haw trend is here to stay. To transition the trend of the summer into the trend of the Autumn, we recommended masculine-leaning pieces with accents of work-wear. Think straight leg jeans and trousers, with western shirts underneath western jackets. And the crowning glory, a western belt.
It’s an interpretation of the trend that works for all gender identities, so make like Bella Hadid and trot!
2. Western Festival
Festival season might be drawing to a close, but the parties will not stop!
Yee-Haw couture, as we like to call it, works amazingly in this context. Think traditional western pieces in colours like candy pink (cc: Cardi B) or sparkly silver (cc: Megan Thee Stallion).
Dressed like this, prepare to be the belle of the ball at any festivals, parties and throw-downs you plan on attending.
3. Hip-Hop Western
In the companion film to Solange's latest Lp, When I Get Home, there are multiple sequences dedicated to cowboys and cowgirls.
The Yee-haw trend is more than just an aesthetic, but an important reclamation of a part of lost American history for African-Americans. Black hip-hop artists have been incorporating country sounds, from Lil Nas, Nelly, Young Thug and Beyonce.
This aesthetic subversion of the cowboy proposes that anyone can fill those cowboy boots, and we think that's an incredible thing.
4. Noughties Western
We have waxed lyrical about our love of the Noughties, many, many a time on this blog.
The only thing we love more than Noughties style? Noughties Western style. This might seem like a contradiction, but the style of the Aughts was essentially a mix of the high-brow and low-brow, so it makes sense to style your western pieces with your Y2K nostalgia.
Think denim miniskirts, think cowboy hats paired with Juicy Couture, think suede cowboy boots, think dungarees! There you have Noughties western.
5. Western Vintage
Whilst the styles explored above are undeniably modern, there’s something about a touch of Americanna nostalgia we just can not resist Channel the Cowboy heroes and heroines of yore, and style your western wear with a classic pair of Levi jeans and a Suede Jacket.
Nothing can beat it!
If you enjoyed reading this, head to our blog to discover more of our western-themed content. Start with Our Favourite Western Runway Looks, and don’t forget to shop our curated selection of western-themed vintage pieces.
Words Chardonnay West