IT STARTS WITH OUR LOVE OF VINTAGE AND THE STORIES THEY CREATE.
At Beyond Retro, we sift through a tidal wave of secondhand product to bring you the very best in trend-led vintage fashion. But only 1 in 1,000 items make it to the shopfloor. The Beyond Retro LABEL is our answer to the other 999. Crafted from reclaimed materials, this growing line of apparel and accessories aligns our passion for original design with a mounting concern for declining global resources. We’re hoarders at heart, with a mission of recycling at our core. Our LABEL leverages the world’s collective closet to deliver directional full-circle fashion.
Crafting clothes from clothes is complicated. So how do we make this work?
WE DIVE DEEP.
We hoard quality. Our raw material reserve is a thing of beauty and a real beast to maintain; sorters file through 93 million pounds of clothes per year to keep our shops stocked with vintage and our factory shelves flush with fabric. That’s like 60 olympic size swimming pools filled with silk, suede, leather and more: it’s a goldmine of great stuff - and a good way to save 600,000 garments from landfill.
ABOVE & BEYOND.
With the raw material sorted, we move forward with designs that tell individual stories. From London to Sweden, we consult our collective vintage wish-list and compare it with our vision for tomorrow to craft fashion with a foot in both worlds. Style that goes above and beyond, forecast a year in advance - yet made with the fabric of years past.
DECONSTRUCT TO RECONSTRUCT.
Next, we sort and steam: then we reach for the scissors (and the seam-ripper). We also crop, chop, and taper existing styles to make them more modern. Beyond Retro LABEL is made entirely from secondhand fabrics, and trims and hardware are re-used when possible. Pocket change becomes branding bling: we stamp spare pennies with our Anchor logo. We think that’s pretty clever.
CLOTHES FROM CLOTHES.
Crafting clothes from clothes is a cross-continental effort; we work closely with our artisans to transform found fabrics into fresh new fashion for you to wear. It always comes back to raw material and you can’t always get what you want. But with 20-30 styles in development at any given time, we usually get what we need. From what we can find. Win-win.
STRAIGHT AT THE SOURCE.
A one-of-a-kind product calls for one-of-a-kind manufacturing. We fully operate our factory, in India. Why India? A large volume of the world’s used clothing is sorted there. Working at the source of the raw material, our full-time team can trial new prototypes and turnaround designs in record time. With a low-waste, low carbon footprint: call it mindful manufacturing for mother Earth.
THE FINAL STRETCH.
From northwest India to northeast London, 100,000 Beyond Retro LABEL items arrive at our Shoreditch HQ for final approval each year, across a myriad of styles. Our range of reworked and reconstructed fashion is triple-checked for fit and quality, then we roll it out to you at our stores across the UK and Sweden.
TELL YOUR OWN STORY.
From sorting factory to shop floor, Beyond Retro LABEL combines a softer environmental footprint with a serious style quotient. A fashion brand with the same appeal as our vintage selection; twice as nice and totally unique. Style anchored in the past with an eye towards the future. And a new story to tell. Beyond Retro LABEL. Clever clothes crafted from reclaimed fabrics.