Tag Archives: 1940's

  • Prom Style Through The Decades

    Prom season is upon us! No longer reserved for prom queens and cheerleaders, this American fan-fair is returning to retro with unique pieces that will add authentic personality to your ball.  Proms of days gone by consisted of just a dance floor, a room for socialising and tea (yes!) but a growing youth-culture soon brought awkward dates and plenty of punch. Looking for your party perfect dress? We've done all the research so you don't have to! 

    We have curated a selection of statement making dresses selected from 50 years of fashion ensuring you find a one-off piece. Think Sixties swing, frothy taffeta, pretty pleats and everything in-between. With so many eras to choose from, whether you’re after a glamorous, classic or simple look, we've got the run-down of all the styles throughout the decades.

    Shop Prom for party perfect vintage pieces from the 60s right through to the 90s!

    Model: Ellie, Rose & Vintage
    Women-in-the-1920s-Flat-Rock-Org Image Source: Smithsonian

    1920’s and 1930's: 

    Prom dates back to the 1800s but soon American youth culture relished in more freedom! Prom-goers enjoyed yearly class banquets complete with party clobber and the dance moves to match. Drop-waist silhouettes combined with feathered fascinators, lots sequins and the invention of the car meant 1920’s proms were full of sophistication and glamour. Hand us all the pearls. Oh so very flapper.

    FS prom22541950s Image Source: Weston History


    The 1950’s brought elaborate affairs, it was the height of elegance with floor length dresses and fitted waists. Decorative neck-lines and a simple pair of heels worn by the likes of Elizabeth Taylor and Rita Hayworth showed us how it’s worn best.

    1960s3 Image Source: Vintage to Vogue Bath

    1960’s and 1970's:

    The 60’s and 70’s saw a fall in Prom night popularity as a youthquake culture redefined rebellion and rallies took center stage. Outrageous actions leads to outrageous fashion. Bright colours paired with heavy eyeliner and a beehive, the swinging 60’s is the way to go. Or keep it natural with minimal make up, loose tresses and longer hemlines for a touch of Seventies fever - sometimes less is more.

    pretty-in-pink-prom Image Source: The Indiependent


    Prom culture came back with a bang! Full of sequins, puffy dresses and worn with only the highest of high heels, if you’re going to dress up it might as well be done properly!

    SHOP PROM beyond retro

    Shop Prom for party perfect vintage pieces from the 60s right through to the 90s!

    Don't forget we're also hosting an amazing competition with Company if you fancy winning the best day out to prepare for your prom (featuring yummy breakfast and a complete outfit kitted out by Beyond Retro....). Check it out.

    Words by Ellie Burns
  • Vintage Spotlight #89

    Today's Vintage Spotlight is a truly exceptional find - a motorcycle jacket produced by the Star Glove & Leather Company in the 1940s. The company started operating under the new name Cal-Leather in the 1960s and collectors get pretty excited when that label pops up, so to find a piece by the original manufacturer is a very rare occurrence indeed. In fact, a morning spent Googling Star Glove & Leather returned very little information, let alone items for sale, so this is about as one-0ff as they come. Luckily for you lot, you get to see it here first. Constructed from horsehide with a detachable fur collar, this jacket is in incredible condition for its age and something that was designed for heavy usage. The level of workmanship and functional detail is staggering, making this beauty extremely good value - the Crown spring-loaded zippers alone would set you back a pretty penny on eBay. Biker jackets have been a mainstay of men's cool since Marlon Brando's starring role in "The Wild One", a phenomenon establishing the jackets as so synonymous with rebellion that they were banned across many schools in '50s America. It's ironic then that many of them in the early days were police-issued; in fact, we reckon there's a pretty high chance that this one was itself worn by the California Highway Patrol. Whether you're a rebel without a cause or a law abiding citizen, you can't fail to be impressed by this magnificent example of American craftsmanship. If you want any chance of nabbing this before anyone else, you'd better get on your bike and burn rubber to Beyond Retro Dalston before it's gone. You can also shop our online range of leather jackets here.

    1940s Motorcycle Jacket | £300 at Beyond Retro Brick Lane

  • From The Archive

    The Beyond Retro Archive is a lesser-known but equally important member of the Beyond Retro family to which designers from all over the world come for inspiration. Situated in our head office, it's a vintage paradise utterly packed to the rafters with more beautiful pieces than you could imagine. So packed in fact, that Archive overlord Joseph has had no choice but to kindly donate a number of these wondrous garments to our stores, meaning that you now have access to many of the best, rarest items that have come our way. Here's a little preview of what's coming your way next week...

    1950s dress with '30s-style waistline in lace and tulle.

    1920s-style dress with dropped waistline, box pleating and belt detail.

    1930s evening gown with customised shoulder detail, appliquéd on during the "make do and mend" era.

    1950s conversational print summer housecoat with scalloped edging print.

    1970s floral print day dress with zip-up roll neck.

    1980s tropical print shirt

    1950s nurse's scrubs. Cornelli stitching on sleeve reads "Hospital auxiliary volunteer".

    1970s Union Made jacket with '40s style lapels.

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